Tracking codes
Péter Kubovics avatar
Written by Péter Kubovics
Updated over a week ago

You can set Google Analytics or Facebook Pixel tracking codes for better targeting and tracking of your ads. This is a great way to check the efficiency of your ads. If you would like to set different tracking codes, you can do so with Segment.

Your tracking code will be integrated into all your sites: the event page, the pages related to the purchase process of your event, and your brand pages.

The tracking code will only take effect if the customer has accepted our cookie policy or they are logged in.

Supported tracking services

These tracking services are natively supported, no coding needed:

  • Google Analytics

  • Facebook Pixel


Facebook Pixel custom event tracking requires domain verification, which can't be done with 3rd party websites like Cooltix. Basic tracking will still be available.

Alternatively, you can track these pageviews to measure successful purchases:

During checkout:


Successful payment:


Unsuccessful payment:


Payment in progress:


Other integrations

For other integrations, you can use Segment, which offers several hundreds of destination integrations. You can check the full list of supported Segment integrations.

Few examples:

  • Email marketing

  • MailBird

  • Autopilot

  • MailJet


  • Marketoo

  • CRM

  • Hubspot

  • Salesforce

  • Crisp

  • Braze

  • Firebase

And many more, like SMS and Push notifications, heatmaps, experimentation, marketing automation, BI tools, Advertising, etc.

Set up tracking codes

To add a tracking code to your sites, navigate to:

Profile > Manage organizations > Tracking

And then select the service you would like to connect. Here you can add your tracking id of the selected service, and after saving it, it will instantly appear on your sites.

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