You can set Google Analytics or Facebook Pixel tracking codes for better targeting and tracking of your ads. This is a great way to check the efficiency of your ads. If you would like to set different tracking codes, you can do so with Segment.
Your tracking code will be integrated into all your sites: the event page, the pages related to the purchase process of your event, and your brand pages.
Supported tracking services
These tracking services are natively supported, no coding needed:
Facebook Pixel custom event tracking requires domain verification, which can't be done with 3rd party websites like Cooltix. Basic tracking will still be available. Alternatively, by using a white-label domain, domain verification can be done.
For other integrations, you can use Segment, which offers several hundreds of destination integrations. You can check the full list of supported Segment integrations.
And many more, like SMS and Push notifications, heatmaps, experimentation, marketing automation, BI tools, Advertising, etc.
Set up tracking codes
To add a tracking code to your sites, navigate to:
Profile > Manage organizations > Tracking
And then select the service you would like to connect. Here you can add your tracking id of the selected service, and after saving it, it will instantly appear on your sites.