Seated events - tiers and ticket types
Tiers let you divide your seatmap into pricing areas. Combined with ticket types, they help you make the most of your venue and maximize revenue.
Important notes:
A tier applies to an area of the seatmap — each tier is shown in its own color.
A ticket type is a category of ticket (adult, student, VIP...) that isn't tied to a specific area.
Ticket types get their price set per tier, so the same ticket type can cost different amounts depending on where the seat is.
Tiers vs. ticket types
Use tiers to separate areas of your venue that should be priced or labeled differently — for example by location (Balcony, Floor, Box) or by price category (Standing, Premium standing, Seated, VIP). If your whole venue has the same tickets at the same prices everywhere, you only need one tier, and the whole seatmap will be shown in a single color.
Use ticket types for whatever else distinguishes your buyers — typically price or eligibility (Ticket, Adult, Student, VIP ticket). Each ticket type can have a different price per tier, and doesn't have to be available in every tier.
If you're not sure what should be a tier and what should be a ticket type: tiers are the colors on your seatmap, each with its own price(s); ticket types are what you sell within those colors.
Example 1: Cinema
Every seat costs the same, but buyers choose Adult, Student or Senior when picking their seat. One tier (call it "Auditorium"), three ticket types:
Ticket type | Tier: Auditorium |
Adult | 3,000 Ft |
Student | 2,000 Ft |
Senior | 1,500 Ft |
Example 2: Concert
Prices differ by area, but each area only has one price. Four tiers, one ticket type:
Ticket type | Tier: Standing | Tier: Premium standing | Tier: Seated | Tier: Premium seated |
Ticket | 3,000 Ft | 5,000 Ft | 4,000 Ft | 6,000 Ft |
Example 3: Theatre
The venue has Floor, Balcony and Box areas. Floor and Balcony offer Adult and Student tickets; Box only offers a Box ticket. Three tiers, three ticket types (not every combination is used):
Ticket type | Tier: Floor | Tier: Balcony | Tier: Box |
Adult | 3,000 Ft | 5,000 Ft | — |
Student | 2,000 Ft | 4,000 Ft | — |
Box | — | — | 6,000 Ft |
Managing tiers in the seatmap editor
Open the seatmap editor (Event > Tickets > Edit seatmap) and go to the Tiers tab. Here you can see, create, edit, reorder and delete tiers, and assign seats or general admission (GA) areas to them.
Creating a tier
Click + Add tier. A new tier is created with a default name and an unused color — both are editable right away.
Click the tier's name to edit it inline; it saves as soon as you click away.
Click the color dot to pick a color from 18 preset colors, or enter your own hex code (useful if you're matching an existing brand).
Tiers can be reordered by dragging them with the handle on the left of each row.
Assigning seats to a tier
You can select seats and GA areas on the seatmap in a few ways:
click a single seat or GA block
hold shift and drag to select a range
click a row or section label to select every available seat in that row or section
Click on the background to clear all of your selections.
Already sold or reserved seats can't be selected or reassigned to a different tier, even inside a larger selection — they're automatically excluded.
Once you have a selection, click Add next to the tier you want to assign it to. The selected seats immediately take on that tier's color.
Editing and deleting tiers
A tier's name, color and order can always be edited.
A tier can only be deleted if no seats or GA areas are currently assigned to it.
A tier with sold or reserved seats can't be edited or deleted until those change.