How customers buy seated tickets
Your customers buy tickets the same way as for any event: from the event page, one click takes them to the seat selection map, where they pick their seats directly.
Seats shown in gray are unavailable — they've either already been sold, or are temporarily reserved by another customer during checkout.
A seat stays reserved for 15 minutes; if the transaction isn't completed in that time, it becomes available again.
Seats you've held back (see Seats on hold) are also shown as unavailable to customers, for as long as the hold is active.
Tickets for different tiers are shown in different colors on the map. If a tier has no tickets left, it's no longer shown as available.
Once a customer adds seats to their cart and completes checkout, their ticket includes the section, row and seat number in addition to the usual ticket info — this also shows up when the ticket is scanned at check-in.
For more on setting up ticket types and prices per tier, see Seated events - tiers and ticket types. For searching orders, order details and invoices, see Manage orders and Manage attendees.
Tracking sales in real time (organizers)
As an organizer, you can follow how your seatmap is filling up in real time from the Overview tab of the seatmap editor (Event > Tickets > Edit seatmap, or directly from your event's Dashboard).
On the map, each seat's state is shown at a glance:
available — shown in its tier's color
sold or reserved — shown in gray, with the tier color as the outline
held — shown in black, with the hold's abbreviation
Click any seat to see its details in a card:
section, row and seat number
status (Available / Sold / Held)
tier, and hold name if it's currently held
for sold seats: purchase date, ticket type, price, and a Purchase link straight to that order
General admission (GA) areas show their own summary — how many spots are sold, held and still available out of total capacity. Use the zoom controls in the bottom-left corner of the map to move around large seatmaps.
This makes it easy to spot how sales are trending and react quickly — for example, holding back a section that's selling fast, or releasing seats you'd held if you need to open up more capacity.